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For the remainder, Machin wants to run them with “the efficiency of a supermarket, but a differentiated type of feel”. The transition to bigger and better was accelerated in May with the announcement that M&S will close a further 30 stores in the next decade. When he first joined, M&S was perceived as a grab-and-go type of grocer While shoppers used to make more frequent trips, often to browse clothes during their breaks or grab smaller food items, they are now purposefully coming to the store to buy bigger baskets, meaning there is more cash through the tills. Stratford is a case in point: footfall has plummeted from 179,000 per week pre-pandemic, to 108,000, because less people pass through the shopping centre these days. So the approach – “bigger, better, fresher” locations that can accommodate a growing food range and allow for trolley shops – has been even more important. With the coronavirus, both the mission and the location of many of its stores in transport hubs further compromised the model. When he first joined, M&S was perceived as a grab-and-go type of grocer, specialising in the meal for tonight, due to its focus on small stores and historically limited range in all but a handful of outlets. And they’re delivering: sales in renewal stores were up 15.7% in the half-year to October.Īnd thank goodness Machin made the change.
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And with a massive increase in food floor space (occupying the whole of the ground floor in this case), they’ve enabled Machin to position these stores as a destination for a full weekly shop. The Stratford store is one of 29 refreshes so far. So how has Machin turned things around? And what is still left to do? A crucial piece of Machin’s transformation plan has been the store renewal programme, which kicked off in 2019. Also take business seriously without taking yourself too seriously. What’s been your best career learning? Learn from your mistakes, never make the same mistake twice but continue to be bold. How do you relax outside work? Anything to do with music or walking the dog. If you could have dinner with one person who would it be? Princess Diana. What’s the last great book you read? I’m currently reading The Hungry Empire and Digital Business Transformation. What’s your career highlight to date? Running the M&S Food business and taking on the broader group role of COO as I am now involved in the whole of M&S. What’s the best business advice you’ve ever been given? You’re never as good as they say and never as bad. What’s your favourite M&S Food product and why? It’s like choosing your favourite child – I just couldn’t! Kantar switching data shows M&S has stolen share from almost every grocer in recent months, with fresh produce, meat and grocery seeing particular gains. Clothing & Home, by contrast, was down 1%.
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In the half-year to October, food sales rose 10% compared with the six months before the pandemic and 17% when adjusting for the hit to its cafés and franchises. And M&S’s food division, led by Machin, deserves much of the credit. But this week M&S’s share price hit a two-year high amid rumours of a private equity bid, following two profit forecast upgrades. After joining in 2018, Machin’s ambitious five-year food transformation plans have taken a while to come good, after a turbulent Covid-ridden 18-month hiatus.
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And with his elevation to joint COO this summer, he now has a say in several other areas too – all central and store operations, including property and store development, plus technology and HR, and the island of Ireland strategy.Īnd crucially it’s working. Rattling cages, shaking things up, by all accounts Machin has his mitts on everything: the NPD (including feedback on cooking times), in-store refurbs, category management, supply chain. This hands-on approach is not limited to store visits.
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And as he goes he’s snapping pictures of products that still have the M&S 1884 logo (instead of the M&S Food logo that’s replaced it), to send to “the team”. He even claims credit for some of the NPD, including the Collection Tzaztiki, chicken shwarma skewers and some of the new frozen lines.
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“It took us ages to find the right song,” he adds. And throughout the tour he’s picking up products, pointing out the reduced packaging on the fresh meat, waxing lyrical about the Christmas pudding recipe upgrade, or the new chocolate sourdough (“better than Gail’s”), and the Snow Globe gin that plays a little Christmas tune when you press a button. We’re on a store visit to the newly refreshed M&S Stratford store in Westfield.